Suppose you are looking for a program that will make you an expert in marketing, able to Interact nationally and globally: ESAN Graduate School of Business is the place for you.
Starts:Master in Marketing (Hybrid)
PILLARS
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1.
INTERNATIONAL VISION AND CONTENT
35% of the program curriculum has an international focus, being the main components:- Master in Marketing Science: Taught in conjunction with the prestigious ESIC Business & Marketing School, it allows the participant to observe in an experiential way the modern management of marketing in first-level companies in Europe. The Master's includes five intensive weeks of classes taught by ESIC professors.
- International Week: Our students participate in two international weeks with world-renowned professors.
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2.
STRATEGIC AND OPERATIONLA VISION
The current situation requires the professional to adapt to new changes while maintaining the long-term vision in the management and operation of commercial activity. -
3.
DATA-DRIVEN DECISION MAKING
The professional who manages marketing departments must make decisions based on quantitative analysis, not only on concepts; this will make them solid choices that do not affect the profitability expected by the organization. -
4.
DIGITAL MARKETING
The Master in Marketing strongly focuses on digital issues, following the market trend towards using technological tools that will allow the professional to interact with national and international environments and to have a global vision.
Curriculum
The curriculum of the master's is structured under four complementary modules that together achieve the academic objective of the program:
- Strategic Marketing Management
- Data-Driven Marketing
- Consumer Behavior and Neuromarketing
- Cost Planning and Control of the Commercial Area
- Qualitative Research
- Quantitative Research
- Business Intelligence and Data Mining
- Financial Tools for Marketing
- Segmentation and Positioning Strategies
- Innovation and Management of Products and Services
- Pricing Strategies and Revenue Management
- Omnichannel Distribution and Trade Marketing Strategies
- Customer Experience Management and Loyalty Strategies
- Integrated Communication Strategies
- Digital Marketing Strategies
- Branding
- Research Seminar I
- Key Concepts in Marketing Science
- Marketing ROI & Marketing Budget Optimization
- Data Modeling
- Online Analytics
- Customer Segmentation
- Customer Lifetime Value (CLV)
- Customer Retention
- Brand Painting
- Customer Insights
- Master Project
- Elective 1**
- Elective 2**
- Elective 3**
- Elective 4**
- Marketing Planning
- Execution of Strategies in Simulated Environments
- Research Seminar II
01. Market Support and Knowledge
- Strategic Marketing Management
- Data-Driven Marketing
- Consumer Behavior and Neuromarketing
- Cost Planning and Control of the Commercial Area
- Qualitative Research
- Quantitative Research
- Business Intelligence and Data Mining
- Financial Tools for Marketing
- Segmentation and Positioning Strategies
- Innovation and Management of Products and Services
02. Marketing Strategies
- Pricing Strategies and Revenue Management
- Omnichannel Distribution and Trade Marketing Strategies
- Customer Experience Management and Loyalty Strategies
- Integrated Communication Strategies
- Digital Marketing Strategies
- Branding
- Research Seminar I
03. International ESIC-Marketing Analytics
- Key Concepts in Marketing Science
- Marketing ROI & Marketing Budget Optimization
- Data Modeling
- Online Analytics
- Customer Segmentation
- Customer Lifetime Value (CLV)
- Customer Retention
- Brand Painting
- Customer Insights
- Master Project
04. Specialty, Integration, and Closure
- Elective 1**
- Elective 2**
- Elective 3**
- Elective 4**
- Marketing Planning
- Execution of Strategies in Simulated Environments
- Research Seminar II
Nota:
Note: Aligned with the ongoing improvements and updating of processes, the curricular structure is subject to change. Such changes will be previously approved by the University Council and communicated with due anticipation. Likewise, these will not imply any change in the prices already informed and contracted, payments for additional academic fees, changes or aggravations to the objective and quality of the program.
Specializations of the Master's Degree in Marketing
- E-commerce
- E-mobile
- Social Marketing Networks
- SEO and SEM Strategies
- Key Account Management and Trade Marketing
- Quota systems, remuneration, and incentives in sales
- Sales management
- Technologies applied to sales
- Retail Marketing
- Internal Marketing Management
- Processes and Service Quality Management
- Agile Methodologies for Customer Experience Improvement
- Relationship Marketing for Industrial Markets
- Industrial Marketing in the Peruvian Market
- Industrial Marketing in the International Market
- Information Technologies applied to Industrial Marketing
- Agile and Growth Hacking Mindset
- Innovation and Experimentation
- Design and Optimization of Conversion and Retention Strategies
- Customer Experience Design
- Customer Centricity & Customer Value
- Customer Experience Diagnostics
- Customer Experience Design
- Customer Analytics and Experience Measurement
- E-commerce
- E-mobile
- Social Marketing Networks
- SEO and SEM Strategies
- Key Account Management and Trade Marketing
- Quota systems, remuneration, and incentives in sales
- Sales management
- Technologies applied to sales
- Retail Marketing
- Internal Marketing Management
- Processes and Service Quality Management
- Agile Methodologies for Customer Experience Improvement
- Relationship Marketing for Industrial Markets
- Industrial Marketing in the Peruvian Market
- Industrial Marketing in the International Market
- Information Technologies applied to Industrial Marketing
- Agile and Growth Hacking Mindset
- Innovation and Experimentation
- Design and Optimization of Conversion and Retention Strategies
- Customer Experience Design
- Customer Centricity & Customer Value
- Diagnóstico de la Experiencia del Cliente
- Diseño de la Experiencia del Cliente
- Customer Analitycs y Medición de la Experiencia
Duration and schedules
Starts
Duration
months, plus the thesis or research work period
Schedules
Propaedeutic workshops, international courses, final exams, and class rescheduling have a different schedule than the set schedule.
Note: The program is subject to the completion of the group with the minimum number of duly enrolled participants. To date, and by the provisions of the National Superintendence of Higher Education (Sunedu, for its initials in Spanish), the reactivation of face-to-face academic activities is not yet authorized. Therefore, the master's degree classes may begin synchronously through the virtual e-learning platform and under the same schedule and frequency as the regular program. When health conditions permit -and the Central Government authorizes the resumption of face-to-face activities of the educational institutions- Universidad ESAN will issue an official communication on the resumption of its face-to-face classes. With these provisions, the institution seeks to guarantee the safety and health of its students, faculty, and administrative staff.
Carlos Guerrero
Director of the Master's Degree in Marketing
Words from the Director
"If you are looking for a program that will turn you into a marketing expert who can navigate the national and global environment, ESAN Graduate School of Business is the place for you.
We are waiting for you!"
Investment
Service exempted from the VAT (IGV, for its initials in Spanish) under literal g) of art. 2° of the TUO of the IGV Law, D.S. N° 055-99-EF.
Consult direct financing modalities and discounts with the Commercial Executive.
Upon enrollment, applicable discounts will be verified according to what is offered and the university current policies. Subsequent discounts will not be applied.