OUR NAME From the start, the institution needed a name that reflected its mission and was easy to remember. The official name, Graduate School of Business Administration, was too long for everyday use. The acronym ESAN was chosen—brief, distinctive, and clear.

OUR LOGO The institutional logo was created in late 1963 through a competition held at the School of Architecture at the National University of Engineering.

The winning design by Margaret Cugler incorporated the institution’s name, Peruvian identity elements, and a pine tree to symbolize the link to Stanford. The logo has evolved over time but continues to embody ESAN’s spirit and vision.